React to competition or build competitive advantage.
Competing on price or promotion that reduces the bottom
line is not competing. Reacting to the moves of
competitors means they're first and you're second.
Following innovation in tech-driven markets also may
involve you in expensive infringement claims.
Product/service value propositions, matched to your
high-value customer base, is what creates competitive
advantage. You cannot change what your competitors will
do, but you can outmaneuver them to secure your
advantage within your market.
- Statistical analytics of customer decision-making.
- Technology-market alignment.
- Mapping forward innovation.
- Developing competitive intelligence and action.
Intelligent Analytics To Compete
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